B2B and Tracking Tag for age 0

B2B and Tracking Tag for age 0-10 in U.S

Introduction

Includes name of product/service

Describes product features (what the product/service is)

Describes benefits to customers (what the product/service does)

Situational Analysis

Identify top competitors and discuss their strengths and weaknesses

Why will this product succeed?

Target Market

Identify the target market – Who are your customers? Demographics? Psychographics? Geography / Behavioral characteristics?

What evaluative criteria will customers use in purchasing the product? How involved are they in the purchase?

Positioning

How would the product/service to be perceived by customers relative to competition?

Product Strategy

Branding: (e.g. packaging, brand name, logo, special services offered)

Product life cycle strategies: Product lines / brand extensions

Promotion Strategy

Describe promotion campaign in terms of:

Media habits of target audience—reader, viewer, listener profiles;

Communication goals; Message; Media plan;

Use of social media to engage customers

Price Strategy

Pricing Objective

Introductory pricing strategy: price penetration versus price skimming

Pricing tactics

Distribution Strategy

Different channels to distribute products/service

Use of technology in the distribution strategy

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