How is fear sold?

I need to answers the following questions after reading the PDF file attached.

First read the introduction and Chapters 1 – 2 in Barry Glassner’s (2009) Culture of Fear: Why Americans are Afraid of the Wrong Things. In a brief essay (500 word minimum) answer the question “How is fear sold? And what is the role of the news media in the sale?” Reflect on the multiple examples he uses in the Introduction and first two chapters of his book to explain your answer thoroughly.

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